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CRM/CVM Campaign Analytics Specialist (Jamaica) - Digicel Jamaica

Job Title: CRM/CVM Campaign Analytics Specialist
Location: Jamaica
Expected Starting Period: Second Quarter 2018

Summary/Objective:

The CRM/CVM Campaign Analytics Specialist is responsible for the campaigns' analytics, recommending better campaigns and working on advanced analytical campaign models like product propensity and churn models. He/she advices the business stakeholders on improving campaigns, perform the analysis, and translates this in clear guidance to the technical execution colleagues. He / she is proactively improving the target selection for the campaigns, to increase uptake and incremental revenues. Finally he / she develops and executes the full campaign as well on adhoc base.

Main Duties and Responsibilities:

• Creation of campaign segmentations using analytical tools and SQL
• Perform analysis on campaign results
• Maintain and develop campaign results dashboard
• Creation and applying predictive models to improve campaign segmentations
• Deep dive into data sources in DWH and beyond to perform adhoc campaign targeting
• Creation of campaigns within the campaign tool (full customer campaign experience)
• Recommend better segmentations towards campaign executives and segment managers
• Advise campaign executives on the execution recurring target SQL scripts
• Become the main point of SQL expertise within the CVM team 

Qualifications:

• Minimum of a Bachelor's degree in Mathematics, Statistics or a related field
• Working knowledge and experience with statistical tools software (SAS STAT, IBM Modeler, SPSS Base, SAP KXEN, R)
• Expert skills programming in SQL or SAS, Python
• Knowledge on DWH with millions of records 

Functional Skills and Aptitude:

• Analytical, creative, and innovative approach to solving problems
• Advanced knowledge of Microsoft Excel
• Advanced knowledge of SQL programming language
• Exceptional written and verbal communication skills
• Flexible and resilient and also able to handle constant change
• Handles challenges well, and is able to work in a high pressure environment with tight deadlines
• Team player
• Proactive attitude 

All Applications must be submitted by August 10, 2018

APPLY NOW

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