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Why own your own (fashionable) clothes?

There's a rental market for fashionable women's clothes, Rent the Runway

The NY Times ran a feature story on it:
The Transformational Bliss of Borrowing Your Office Clothes
Rent the Runway’s Unlimited service saves working women something more valuable than money: their time.

"Though Rent the Runway was originally conceived as a solution for women who didn’t want to invest in party-wear they might use only once, Unlimited has become a strategic solution for professional women...

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