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SOCIAL MEDIA OFFICER (Kingston, Jamaica) - Public Broadcasting Corporation of Jamaica

Job Purpose:

Under the direct supervision of the Programmes Manager the Social Media Officer's primary responsibility is to guide the organization’s presence in social media and emerging media platforms.

Duties and Responsibilities:

• Create and implement policies and procedures aimed at increasing visibility and improving the structure of PBCJ’s online communications by translating strategic objectives into a social media action plan;
• Ensure that the main social media channels of the PBCJ operate in alignment with appropriate corporate priorities, as well as its online policies;
• Prepare and maintain a social media calendar in coordination with the various departments of the PBCJ;
• Plan and integrate the use of social media as part of the PBCJ’s communications and engagement efforts, working closely with the PBCJ’s team; 
• Conceptualize and commission specific content to be shared on social media channels;
• Conceptualize and commission multimedia content to support social media outreach;
• Oversee marketing content on social media channels;
• Identify relevant digital social external platforms and partners with whom to cross-promote content;
• Monitor external blogs and social networks discussing the PBCJ
• Provide analysis of content in order to inform communications work;
• Develop and leading implementation of social media campaigns and measuring success in achieving them
• Establish key performance indicators and sharing results and recommendations with management;
• Monitor trends and determine how the PBCJ can leverage trends as part of its communications strategy;
• Engage in user research and determining audience needs; acting on audience feedback.
• Identify opportunities for staff, including senior management, to engage with youth and other digital audiences;

Required Competences:

• Excellent oral and written communication and presentational skills
• Understanding of Libel and slander laws  
• Intermediate knowledge of graphic programs desired (Adobe Creative Suite).
• Web Analytics
• Online Performance Measurement and Impact Analysis
• Client Orientation
• Teamwork (Collaboration) and Inclusion
• Business Judgment and Analytical Decision Making
• Project Management
• Proficient in MS office; basic web design a plus (HTML, CSS).

Minimum Required Education and Experience:

• Bachelor’s degree in Communications, Digital Communications, Social Media Marketing, Journalism, Information Technology or other related disciplines, with a minimum of 3 years of relevant experience in online and social media
• Advanced knowledge and hands-on experience with social media platforms (Facebook, YouTube, Twitter, Instagram, Snapchat, Google+, Flickr, etc.) and demonstrated ability to apply creative ideas for how to engage/interact on them
• Advanced knowledge of social media tools, including social media advertising, bookmarking, tagging, API’s, and blog publishing.
• Full knowledge and applied work experience of social media principles and Web 2.0 technologies
• Experience in search engine optimization and online marketing
• Experience working with corporations and corporate clients who deploy social media

Remuneration per annum:

Salary Scale - $1,369,145 – $1,627,483

Applications accompanied by resume to be submitted no later than 26th May 2017 to:
Director, HR Management & Development
Public Broadcasting Corporation of Jamaica
5-9 South Odeon Avenue,
Kingston 10

Email: nsmith-hutchinson@pbcjamaica.org
Please note that responses will be sent to short-listed applicants only.

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